There has been a huge increase in the popularity of cold therapy; plunges and ice baths. As is usually the case, the popularity goes hand in hand with some health professionals and social media influences claiming it a cure for EVERYBODY after all it can’t hurt… well actually for some people it can…
We often blame a pathogen ie ‘bug - virus or bacteria’ for us being unwell with colds and flu.
Consider that it might not necessarily be the pathogen but our general state of poor health that is the issue and that maybe each year the pathogen usually a ‘virus’ seems 'stronger' because we as a population are actually weaker.
